Small Business · Food & Bev
Double Joy Cookies
A kitchen-table cookie business, turned into a site that takes and runs its own orders.
The One Thing
Custom cookies are impossible to order from a text box. So we stopped asking people to describe what they wanted.
Double Joy started the way a lot of real businesses do — birthday cookies for her own two girls, made because she wanted them to look right, not because there was a business plan. Word got around, and the orders outgrew what a phone number and a DM inbox could handle.
The actual problem wasn't the baking — it was that "custom decorated cookies" means wildly different things to different customers, and nobody orders well from a blank message box. So instead of a contact form, we built an interactive designer around the three real tiers Double Joy already bakes to — simple, custom, and fully custom — so a customer can see exactly what they're choosing before they ever have to describe it in words.
Simple — clean, quick, still hand-decorated.
Custom — the middle tier most orders land on.
Fully custom — the tier that shows what's actually possible.
The two girls the whole business started for.
Outcome
Live now at doublejoycookies.com, taking and running its own orders.
A business that started at a kitchen table now runs itself online.
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